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“With private labels, the margins are better. This helps both companies bridge a gap in the market where other brands do not exist,” said Devangshu Dutta, chief executive officer (CEO), Third Eyesight. business standard.

He pointed out that within in-house brands, products require some investment in research and development (R&D).

Harish Bijoor, brand and business strategy consultant, Harish Bijoor Consults, said margins are better for platforms with in-house brands. “Generally most companies are becoming isolated. The idea is to own the brands and own the profits from those brands. When you are a marketplace, you try to outsource to other brands, this strategy helps marketplaces maintain profits rather than losing out to other brands selling on the platform,” he said.

At the 49th annual general meeting of Reliance Industries (RIL) on Friday, Isha Ambani, executive director of Reliance Retail Ventures Ltd and non-executive director of RIL, laid out the plans for Tira. “We will take our own brands to consumers across India and beyond, ensuring that Indian beauty products stand proudly alongside the world’s leading global giants.”

Its in-house brands include Purveda, Pahadi Local, haircare brand Enamoli, which was recently acquired from actress Priyanka Chopra Jonas, and skincare and makeup brand Akind, which it co-created with Mira Rajput Kapoor. Its portfolio also includes Nails Our Way and Dream Immerse Play.

Ambani’s statement comes a day after Nykaa’s management hinted at expansion of its in-house brands at its investor day on Thursday.

The platform, operated by FSN E-Commerce Ventures, has outlined an ambitious roadmap to become a $5 billion-plus beauty and lifestyle business. The growth of Nykaa’s “House of Brands” is expected to be significant.

The management aims to become the largest house of brand business in India by the financial year 2030 (FY30). Management has guided towards a net sales value (NSV) compound annual growth rate (CAGR) of 30 per cent over FY26-30, taking NSV from ₹1,700 crore in FY26 to ₹5,000 crore by FY30.

With improvement in profitability, “House of Nykaa” GMV to grow by over 65 per cent in FY26.

In a report on the company’s focus on in-house brand business, Motilal Oswal said, “House of Brands is expected to grow faster than the core market business and become a meaningfully larger contributor to group revenues and profits by FY2030. We believe that given higher gross margins, stronger pricing controls and less dependence on third-party brands, profit contribution is expected to grow disproportionately.”

Nykaa’s platform creates a structural incubation advantage, it said. The report states, “Fashion today serves approximately 300,000 styles across a variety of categories, while customer discovery increasingly happens through content, personalization and creator-led commerce. This allows the company to identify emerging brands and categories before allocating capital behind them.”

As of the fourth quarter of the financial year (FY26), “House of Nykaa” had 12 brands in the beauty and fashion categories in various development stages, and two successful acquisitions of Dot & Key and Earth Rhythm.

Dot&Key has grown 13 times over the past three years, while K Beauty has grown three times over the same period, the company said.

During Q4FY26 results, the company had said that the strong performance of “House of Nykaa” had a positive impact on margins. Explaining the margin growth, P Ganesh, Chief Financial Officer, FSN E-Commerce, said, “…gross margin improved by 132 basis points in FY26, led by the strong performance of House of Nykaa and better service income across businesses.”

For FY26, “House of Nykaa” delivered a strong GMV of ₹3,176 crore.

“This is almost 50 per cent growth year-on-year. Served over 17 million consumers and expanded distribution to 150,000 GT doors along with online. As a reminder, this unit comprises brands in beauty and fashion, seven brands in beauty and five brands in fashion, with a strong focus on one in particular, which is Hero,” Advait Nair, executive director, co-founder and chief executive “House of Nykaa Brands,” officials said during the fourth quarter. Result.