Amazon will expand the use of Automa

Amazon will continue to expand the use of automation technologies in operations in India and deploy advanced systems for inventory management at its fulfillment centers in the country, a senior company official said.

In an interview with PTI, Ty Brady, chief technologist at Amazon Robotics, said the company already uses multiple automation solutions across its Indian fulfillment network and is committed to investing in the market, where it has announced significant long-term capital commitments.

Amazon has invested $40 billion in India and has announced plans to invest $35 billion by 2030.

“There are robotic systems (in Amazon’s fulfillment centers) in India, like SLAM labelers, systems that we use for inventory control, for inventory management. We will continue to invest in that,” Brady said on the sidelines of Amazon’s Delivering the Future EMEA 2026 event in London.

The SLAM (Scan, Label, Apply, Manifest) labeler is an automated system used in large fulfillment centers to streamline outbound operations. It scans the parcel, checks the package data, prints and applies shipping labels in real time, and sends shipment information to the carrier before the package is taken for dispatch.

Earlier this month, Amazon announced plans to bring the next-generation Proteus robot to its fulfillment centers in Europe by the first half of 2027, which will assist employees in performing physically demanding tasks in the global e-commerce giant’s fulfillment centers.

Brady said Amazon’s globally deployed robotics systems, including its autonomous mobile robot Proteus, are being manufactured and produced in the US, with expansion into Europe underway.

Asked about plans to deploy Proteus at Amazon fulfillment centers in India, Brady said, “Proteus is in the United States right now, but now we’re going to introduce Proteus in Europe. That footprint continues to expand, and I think over time, we’ll be there with our robotics.”

On policy measures to encourage greater investment in artificial intelligence and supply chain technologies, Brady cautioned against excessive regulation at a stage when AI innovation is still rapidly developing.

Drawing comparisons to the early years of commercial aviation, he said regulation is important in areas where safety is important but policymakers should avoid creating overly restrictive rules before technologies are fully mature.

Saying that responsible AI development is essential and companies deploying the technology must be accountable, Brady said Amazon Web Services (AWS) has focused on building secure and reliable AI capabilities into its technology stack, enabling organizations around the world to use artificial intelligence for beneficial applications.

Brady warned that premature or excessive regulation could hinder technological progress and innovation.

“I would hate to see innovation stifled by an over-regulated environment at this early stage,” he said.

Amazon is increasingly deploying robotics, automation and AI technologies across its global fulfillment and logistics network to improve operational efficiency, inventory management and employee safety.